Strasbourg's Christmas market brings millions of visitors to the city every year, and most of them decide where to eat long before they step off the train. They search Instagram and Google Maps from their sofa in Lyon, Paris, Stuttgart or Zurich, save a handful of places, and build their weekend around those. A restaurant that only starts posting the week the market opens is already late — the real window for visibility opens in October, which is exactly where we are now.
A simple way to plan it is in three phases. In the first two weeks, focus on discovery: your best dish, your dining room, your location relative to the market, and a short note on how far you are on foot. In the following two weeks, shift to proof and atmosphere — winter dishes, the seasonal menu, warm interior shots, a few seconds of video of the kitchen at work. In the last two weeks before opening, make it practical: opening hours during the market, booking links, and a clear reminder that tables fill up quickly on weekends.
Publishing three or four times a week is plenty, as long as each post earns its place. One Reel, one carousel of the seasonal menu, one Story with a booking link and one photo of the room is a realistic weekly rhythm for a team that is already busy preparing for the busiest weeks of the year. Consistency matters more than volume: a visitor who opens your profile and sees fresh posts from the past few days trusts that you are open, active and expecting guests.
Visitors also search in different ways depending on where they come from, so small details make a real difference. Add the market and the neighbourhood to your captions and location tags, write the first line of key posts in both French and English, and make sure your Google Business Profile shows the same seasonal photos and opening hours as your Instagram. When the two tell the same story, a guest who finds you on one platform and double-checks on the other feels reassured instead of confused.
The biggest bottleneck is usually not ideas but material. Trying to shoot content during the market rush rarely works — the kitchen is full, the light is gone by late afternoon and nobody has time. Capturing it all in a single session now, before the season starts, means you have weeks of photos and short vertical clips ready to schedule while you focus on service. One well-planned shoot in October is often the difference between a profile that looks alive all December and one that goes quiet exactly when it matters most.
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